Sayyid Khalid al Busaidy

When Amouage perfumes found a sweet spot in the international market and revived the legendary demand for Arabian fragrances, it was a testament to the business acumen of the Oxford graduate chairman of Sabco group, Sayyid Khalid al Busaidi

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THE MAKING OF A
MODERN NATION

The Scent of Success

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When Amouage perfumes found a sweet spot in the international market and revived the legendary demand for Arabian fragrances, it was a testament to the business acumen of the Oxford graduate chairman of Sabco group, Sayyid Khalid al Busaidi.

Titled the most valuable perfume in the world, Amouage has formulated global expansion plans for its range of perfumes.

The House of Amouage was started in the 1970s by Sayyid al Busaidi's father, Sayyid Hamad al Busaidi. He also started the Sabco Group, a trading company that diversified into financial services, property development, media and communication.

But it was Sayyid Khalid who, after taking over as chairman, re-engineered and restructured the group. He was instrumental in putting together a governance structure for the family business and redefining its short-term and long-term objectives. Sayyid Khalid wrote a new chapter in the sports history of Oman when he became the first democratically elected chairman of the Oman Football Association on August 31, 2007.

Sayyid Khalid has since tried to boost the game by launching the semi-professional Oman Mobile League, with a three-year deal signed with Oman Mobile. He is also credited for the launch of a national football academy and the laying of the first artificial football turf in Oman.

Under his leadership, the Oman national beach football team has also brought laurels, winning the first Asian Beach Games title in Bali (2008) and recently clinching the title at the inaugural GCC Beach Games in Manama.

Sayyid Khalid al Busaidy
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