December 2012

SURVEYS & SPECIAL ISSUES

And beyond

Oman's repute as a tourist destination has spread widely in recent times. The challenge now is to move ahead of this positioning and build an attractive brand for investors

What makes a brand iconic

At last count there were more than seven billion brands in the world and 6-7 brands were being added every second!

Beneath the Brand Personality

The word, brand, instantly brings many names to the mind based primarily on individual brand association and preference

What is a brand?

Branding is the most misunderstood concept in all of marketing, even among professionals because it is not advertising and it's not marketing or PR

Capitalising on convergence

Riding on the successof its smartphone sales in Oman and the GCC region, the Samsung strategy for Oman in 2013 is to increase visibility and market penetration

Family hauler: Chevrolet Trailblazer 2013

Despite its imposing profile, Kerry Maddock finds the all-new Trailblazer to be able to handle the school run with as much ease as a rugged off-road trip

In Person

Les Finn, Drake & Scull Oman's general manager, details how the company is stepping up its game in the competitive construction industry in Oman

Recycling luxury

For Alyona Moulton-Thomas, a discarded Chanel flap bag isn't just a bag. She gives it a new lease on life through her successful enterprise of reselling classic vintage at Wardrobe

Reflections

Insherah Bawazir, Head of Corporate Affairs & MANCO member, Standard Chartered Oman

The Twitter Appeal

Businesses in Oman that have embraced Twitter reveal that this is one of the most effective platforms to enhance their brand image