January 2012

SURVEYS & SPECIAL ISSUES

Unique selling propositions

How to build a strong brand identity and hype around a commonplace product

The connoisseur and the luxury Brand

A challenge for luxury brands is how to constantly raise the bar of exclusiveness

Social media and brands

How corporates can effectively use social media for branding in Oman

Public relations

Public relations plays a critical role in not only building a brand but also maintaining, growing and protecting it

The right moves

Omani companies have to work on their branding approach carefully for their products to succeed in the international arena

Sand Adventures

Desert Nights Camp is turning into a preferred destination for corporate get-togethers and incentive trips

What I buy abroad

Young Omani executives talk to BusinessToday on what are the brands they buy from outside Oman and why 

In Person

After listing as a public company in November 2010, telecom operator Nawras has made huge investments in enhancing its network and expanding its variety of products with a recent focus on its business customers. In the light of challenging market conditions and increased scrutiny, CEO Ross Cormack talks about how the company is focusing on broadband in the coming years with a realistic approach.