SURVEYS & SPECIAL ISSUES

The money is there

There is no cut in the ad spend for 2009 by corporate houses, but most prefer to stand catiously till a clearer picture emerges

Book Mark

Book Reviews

My Favourite Ad

Steve Carrigam of Asha Advertising picks Benson & Hedges’ Iguana as his most favorite ad

My Favourite Ad

Radha Mukherji of DDB Oman picks Incredible !ndia

Sense and Sensibility

The new addition to the Volvo stable is a continuation of the brand’s safety conscious tradition, with an off road twist

The Man, The Brand

Gautam Singhania of Raymond talks to Anita Joseph about brands, the complete man image and why ad spend should be more in recession

My Favourite Ad

Jaime Pabon, Strategic Planner at BlakSheep talks about his favorite ad

Marketing for change

Businesses in Oman are changing the way they market themselves in a bid to stay competitive during the recession

Outdoor Possiblities

BillBoards are still an important part of the advertising landscape in Oman

On both sides of the fence

Whichever side of the business you are on, there are no shortcuts to success. Nonetheless, the grass is always greener on the other side

Together we stand

Chairman of the General Federation of Omani Trade Unions, Saoud Ali Abdullah al Jabri, speaks about workers’ rights, the importance of trade unions and the peaceful settlement of disputes

Appliances and Electronics: Plugged in

The sector maintains the fifth position, with a total ad spend of RO3,169,697

Health: Eyes Front

The ad spend in this sector has recorded the maximum growth in 2008