SURVEYS & SPECIAL ISSUES

Ad Defined

Senior executives speak about their definition of good advertisement

Following the yellow brick road again

An interpretation of Frank Baum’s 1900 novel, The Wonderful Wizard of Oz, to portray the realities of the ad world of 2010

The whys and hows of survey

The actual discounts given by publications to clients cannot be gauged

Handling media crises in the Middle East

What is important to have a crisis communications plan in place with a team that actually knows how to activate it

Ad Spend 2009

The figure stands at RO59.94mn

Picking up the tabs

Done the right way, sponsorship provides some intangible benefits to companies in addition to the branding and promotional aspects

Making a connection

A look at the media choices available in Oman besides print, which attracts a lion’s share of Omani brand investment

Ads, out of home

The broader term for outdoor advertising is OOH (Out of Home)

Reflections

Jayanto Banerjee of Asha Advertising